Play For Success

The launch of the Rwanda Play movement

In order to redefine the way that play is perceived amongst parents and caregivers, we launched an online campaign to raise awareness about the benefits of learning through play. We worked with media personalities and social media influencers to co-create content and disseminate messages of LtP across social media, radio and television.

Influencer videos

The Play for Success intervention reached over 1.36 M people and engaged over 218,000 people across all social channels, which represents a 10% population reach within 3 months

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Play Movement!